{"id":28214,"date":"2021-04-28T11:54:15","date_gmt":"2021-04-28T11:54:15","guid":{"rendered":"https:\/\/tuplan.net\/ernpt\/politica-estrategica\/"},"modified":"2026-01-12T15:38:56","modified_gmt":"2026-01-12T15:38:56","slug":"politica-estrategica","status":"publish","type":"page","link":"https:\/\/tuplan.net\/ernpt\/apresentacao\/politica-estrategica\/","title":{"rendered":"Pol\u00edtica estrat\u00e9gica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28214\" class=\"elementor elementor-28214 elementor-937\" data-elementor-settings=\"[]\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\r\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7929b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7929b9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400e158\" data-id=\"400e158\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9086c1 elementor-widget elementor-widget-heading\" data-id=\"a9086c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pol\u00edtica estrat\u00e9gica<\/h1>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-174cc7f elementor-widget elementor-widget-wp-widget-bcn_widget\" data-id=\"174cc7f\" data-element_type=\"widget\" data-widget_type=\"wp-widget-bcn_widget.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<div class=\"breadcrumbs\" vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><!-- Breadcrumb NavXT 6.6.0 -->\n<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Laboratorios ERN.\" href=\"https:\/\/tuplan.net\/ernpt\" class=\"home\" ><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>\/<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Not\u00edcias.\" href=\"https:\/\/tuplan.net\/ernpt\/presente\/\" class=\"post-root post post-post\" aria-current=\"page\"><span property=\"name\">Not\u00edcias<\/span><\/a><meta property=\"position\" content=\"2\"><\/span><\/div>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b038769 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b038769\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ced59f2\" data-id=\"ced59f2\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82a513f elementor-widget elementor-widget-heading\" data-id=\"82a513f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A necessidade do paciente <br>como o foco <strong style=\"color: #3291cb;\">do nosso desenvolvimento<\/strong> <br><strong style=\"color: #3291cb;\"><\/strong><\/h2>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7b8c3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7b8c3e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c012cb6\" data-id=\"c012cb6\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d8b301 contain elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d8b301\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73d8037\" data-id=\"73d8037\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c317ee elementor-widget elementor-widget-image\" data-id=\"0c317ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"957\" src=\"https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2021\/06\/T-Politica-estrategica-1-858-x-957.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2021\/06\/T-Politica-estrategica-1-858-x-957.jpg 858w, https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2021\/06\/T-Politica-estrategica-1-858-x-957-600x669.jpg 600w, https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2021\/06\/T-Politica-estrategica-1-858-x-957-269x300.jpg 269w, https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2021\/06\/T-Politica-estrategica-1-858-x-957-768x857.jpg 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60f49a3\" data-id=\"60f49a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee05c30 elementor-widget elementor-widget-heading\" data-id=\"ee05c30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pol\u00edtica estrat\u00e9gica\n<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7531c elementor-widget elementor-widget-text-editor\" data-id=\"6e7531c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t<p>Desde o seu in\u00edcio, os LABORATORIOS ERN S.A. t\u00eam-se concentrado em identificar as necessidades terap\u00eauticas dos profissionais de sa\u00fade e em fornecer-lhes medicamentos em que podem confiar, tanto pela sua qualidade como pelas suas carater\u00edsticas de f\u00e1cil utiliza\u00e7\u00e3o.<\/p><p>Por esta raz\u00e3o, os LABORAT\u00d3RIOS ERN desenvolvem constantemente novos medicamentos orientados principalmente para o mercado pedi\u00e1trico, tendo incorporado um n\u00famero consider\u00e1vel deles nos \u00faltimos anos no mercado nacional.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa910f3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fa910f3\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ae024f\" data-id=\"8ae024f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a663cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a663cf\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8622200\" data-id=\"8622200\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e5d772 elementor-widget elementor-widget-text-editor\" data-id=\"1e5d772\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t<p>Estes novos medicamentos s\u00e3o conseguidos atrav\u00e9s do desenvolvimento interno de produtos, conhecido como crescimento org\u00e2nico; um exemplo seria o desenvolvimento da gama de soros de reidrata\u00e7\u00e3o <strong>Cito-oral\u00ae<\/strong>. Outro exemplo seria a cria\u00e7\u00e3o de novas formas farmac\u00eauticas para facilitar a administra\u00e7\u00e3o do medicamento e a sua palatabilidade, como os comprimidos orodispers\u00edveis <strong>Apiretal\u00ae<\/strong>, para crian\u00e7as mais velhas, uma vez que estes comprimidos se fundem na boca sem necessidade de \u00e1gua e t\u00eam um sabor agrad\u00e1vel. <\/p><p> <\/p><p>Al\u00e9m disso, a ERN LABORATORIES investe em medicamentos com um perfil tradicional, que est\u00e3o no mercado h\u00e1 anos e com um perfil de efic\u00e1cia e seguran\u00e7a inquestion\u00e1vel, mas que, devido \u00e0 sua idade, j\u00e1 n\u00e3o s\u00e3o atractivos para o laborat\u00f3rio que os desenvolveu, embora ainda estejam em pleno vigor a n\u00edvel terap\u00eautico. Nos \u00faltimos anos, foram adquiridos medicamentos como o <strong>Rupafin\u00ae, Dacortin\u00ae, Fortecortin\u00ae <\/strong>e<strong> Disgren\u00ae<\/strong>. <\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85a6a43\" data-id=\"85a6a43\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a73fe87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a73fe87\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15cde06\" data-id=\"15cde06\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002c10c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"002c10c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"563\" src=\"https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2022\/03\/Politica-estrategica-publi.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2022\/03\/Politica-estrategica-publi.jpg 656w, https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2022\/03\/Politica-estrategica-publi-600x528.jpg 600w, https:\/\/tuplan.net\/ernpt\/wp-content\/uploads\/2022\/03\/Politica-estrategica-publi-300x264.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07c3830 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07c3830\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48bf46\" data-id=\"a48bf46\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7777ea elementor-widget elementor-widget-heading\" data-id=\"f7777ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilares <strong style=\"color: #3291cb;\">estrat\u00e9gicos<\/strong><\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0843cc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0843cc5\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2db6af\" data-id=\"a2db6af\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eba6868 elementor-widget elementor-widget-text-editor\" data-id=\"eba6868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t<p>Outro dos seus pilares estrat\u00e9gicos baseia-se na obten\u00e7\u00e3o de licen\u00e7as alinhadas com o nosso portef\u00f3lio que ajudam a melhorar a ades\u00e3o dos doentes ao tratamento. Um exemplo disso \u00e9 o <g id=\"gid_0\">Metalgial\u00ae<\/g>, o primeiro metamizol em gotas que surgiu em Espanha em 2012 e que permite a dosagem de acordo com o peso da crian\u00e7a, al\u00e9m de proporcionar um sabor agrad\u00e1vel. Ao mesmo tempo, s\u00e3o licenciados produtos para outros pa\u00edses, como \u00e9 o caso do Pedicetamol, o conhecido <g id=\"gid_1\">Apiretal\u00ae<\/g> gotas comercializado na Pol\u00f3nia.<br>A maioria dos nossos produtos pr\u00f3prios s\u00e3o fabricados nas instala\u00e7\u00f5es dos LABORATORIOS ERN, seguindo sempre as normas GMP. A recente inaugura\u00e7\u00e3o da unidade de produ\u00e7\u00e3o em Barber\u00e1 del Vall\u00e9s permitiu o fabrico, armazenamento e distribui\u00e7\u00e3o de produtos a terceiros.   <\/p><p>Hoje, esta filosofia est\u00e1 presente em cada uma das decis\u00f5es que os ERN LABORATORIES tomam, pequenas ou grandes, pensando que o futuro \u00e9 sempre a soma de muitos presentes.<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica estrat\u00e9gica A necessidade do paciente como o foco do nosso desenvolvimento Pol\u00edtica estrat\u00e9gica Desde o seu in\u00edcio, os LABORATORIOS ERN S.A. t\u00eam-se concentrado em identificar as necessidades terap\u00eauticas dos profissionais de sa\u00fade e em fornecer-lhes medicamentos em que podem confiar, tanto pela sua qualidade como pelas suas carater\u00edsticas de f\u00e1cil utiliza\u00e7\u00e3o. Por esta raz\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28264,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28214","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/pages\/28214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/comments?post=28214"}],"version-history":[{"count":4,"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/pages\/28214\/revisions"}],"predecessor-version":[{"id":28393,"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/pages\/28214\/revisions\/28393"}],"up":[{"embeddable":true,"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/pages\/28264"}],"wp:attachment":[{"href":"https:\/\/tuplan.net\/ernpt\/wp-json\/wp\/v2\/media?parent=28214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}